Latest posts

  • Foundational Works on Influence and Persuasion

    The Resistance Hub Understanding the mechanisms of influence and persuasion is essential for anyone seeking to navigate the complexities of communication, decision-making, and social dynamics. From shaping public opinion to crafting compelling messages, these concepts are at the core of marketing, politics, psychology, and warfare. This curated list of essential works explores the foundational theories,…

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  • Influence: Insights from Edward Bernays’ Propaganda

    The Resistance Hub In 1928, Edward Bernays published Propaganda, a book that remains one of the most insightful and comprehensive explorations of influence. Often called the father of public relations, Bernays revolutionized the way organizations, governments, and businesses shape public opinion. His ideas laid the groundwork for modern advertising, political campaigns, and social movements. Bernay’s…

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